Case Study: GEM Hotels achieves seamless ecommerce tracking and better reservation insights with MRS Digital

GEM Hotels streamlines GA4 tracking across 3 London hotels with MRS Digital

The customer, GEM Hotels, a London-based hotel chain, faced the challenge of migrating its website with an updated booking system. They required a revised ecommerce tracking setup from MRS Digital to seamlessly transition from the old site and track each step of the online reservation journey for their three hotels, aiming to better understand user behavior and reduce booking abandonment.

MRS Digital implemented a solution by first conducting a GA4 health check and then configuring ecommerce event tracking using the data layer and Google Tag Manager. This was streamed to the hotel's existing GA4 property for a seamless transition. Consent Mode V2 was also added for compliant advertising measurement. The results equipped GEM Hotels with a comprehensive understanding of the user journey, positioning them to optimize their new website and compare it against historic performance.

GEM Hotels