Case Study: Alan Greenwood & Sons boosts local enquiries with MRS Digital

Alan Greenwood & Sons boosts conversions 23% with MRS Digital

Alan Greenwood & Sons, a family-run funeral business with 30 branches across the South East, needed a more focused digital strategy to grow their local enquiries. MRS Digital was enlisted to revamp their Google Ads approach to meet this challenge.

MRS Digital implemented a hyper-local solution, restructuring the Google Ads account with location-specific targeting, bespoke landing pages, and tailored ad personalization. This strategy resulted in a 23% growth in conversions, a 20% drop in cost-per-acquisition, and a 39% increase in conversion rate, significantly boosting the client's local reach and engagement.

Alan Greenwood & Sons