Case Study: Regency Multifamily achieves a 3,000% increase in online reviews and 90% resident satisfaction with MRI Software

Regency boosts online review volume by 3000% and resident satisfaction to 90% with Opiniion and MRI Software

Regency Multifamily, a private real estate firm managing 15 properties and more than 4,000 apartments in the Midwest, struggled to collect consistent resident feedback and online reviews amid industry-wide staffing shortages. With an ad-hoc approach that generated only 20–30 reviews per year portfolio-wide, the team needed an automated, easy-to-use way to measure the resident experience and boost online ratings to drive leasing interest.

After piloting Opiniion and leveraging its multifamily-specific features and MRI Software integration, Regency rolled the platform out portfolio-wide to automate feedback requests at key lifecycle moments (tours, move-ins, maintenance and move-outs). The result: over 500 new online reviews in just over six months, a more than 3,000% increase in monthly review volume, improved ratings at every property and resident satisfaction reaching 90%, all achieved with minimal added work for onsite teams and better visibility to recognize top-performing staff.

Regency Multifamily

Kaci Conklin

Director of Leasing