Case Study: Downtown Oklahoma City achieves better event and district insights with MRI Software

Downtown Oklahoma City - Customer Case Study

Downtown Oklahoma City Partnership, a nonprofit managing eight downtown districts, needed a way to measure the impact of activating Kerr Park and tracking visitor activity across events and districts. Through recommendations from the International Downtown Association, they were introduced to MRI Software and its MRI OnLocation foot traffic and analytics tools.

MRI Software implemented MRI OnLocation pedestrian counters to monitor 24-hour foot traffic, compare year-over-year event attendance, and generate reports for retailers, property owners, and developers. The solution helped Downtown Oklahoma City make better staffing and promotion decisions, refine event planning, and support strategic decisions during and after the pandemic with real-time insights and historical data.