Case Study: Ashley Stewart achieves better store visibility and actionable retail insights with MRI Software

Ashley Stewart - Customer Case Study

Ashley Stewart, the global fashion and lifestyle brand, was struggling with limited visibility into how many customers were inside its brick-and-mortar stores at any given time. The retailer turned to MRI Software for store analytics and people-counting technology to better understand traffic and the full in-store customer journey.

MRI Software installed its technology at Ashley Stewart’s Newark location as a proof of concept, then expanded to more than 90% of the brand’s stores by Q3 2021. With MRI Software capturing footfall and sales data, Ashley Stewart gained actionable insights into conversion rates, revenue trends, and average order size, helping it monitor performance daily and make operational changes such as adjusting staffing and store hours.

Ashley Stewart

Susan Reiman

Vice President, Field and Operations