Case Study: Domino’s achieves centralized real estate management and strategic location insights with MRI ProLease Direct

Domino’s Pizza Chooses AMTdirect to Manage Corporate Real Estate Portfolio

Domino’s selected MRI ProLease Direct’s cloud-based real estate management platform to address headaches with its prior system and to better manage a global portfolio of corporate locations. Facing fragmented lease, financial and location data, Domino’s needed an easy-to-implement, user-friendly solution to centralize information and support strategic expansion.

MRI ProLease Direct implemented a centralized platform that consolidates lease terms (rent, taxes, insurance, utilities, obligations), automates revenue and expense tracking, and delivers site-selection MAPS with customer, competitor, drive-time and store-performance overlays. The result was higher adoption among business leaders, real-time analytics across all locations, and streamlined decision-making—allowing Domino’s to track sales and expenses by site and turn real estate from an administrative burden into a strategic asset.

Domino’s

Jessica Dillon

Real Estate Leasing Coordinator