Case Study: Tree Time achieves shelf-ready premium THC seltzer packaging with MRC Brand Studio

Tree Time launches scalable THC seltzer packaging with MRC for 5+ flavors

Tree Time, a premium THC seltzer brand from the team behind Wye Hill Hospitality, faced the challenge of designing scalable, shelf-ready packaging for its new product line on a limited budget. Their goal was to create a distinct identity for each flavor while ensuring the entire lineup remained visually cohesive in a crowded market. They engaged their long-term partner, MRC, to extend their existing visual language through strategic packaging design.

MRC developed a flexible packaging system that included a new color palette and custom ingredient iconography, giving each flavor a unique yet connected premium identity. The solution was intentionally designed for future expansion, allowing new products to be added without a redesign. As a result, Tree Time launched with packaging that is premium, calm, and built to scale, further solidifying MRC's successful, long-term creative partnership with the client.

Tree Time