Case Study: Research Triangle Park strengthens its brand ecosystem with MRC

Research Triangle Park unifies a 65-year legacy with MRC

Research Triangle Park, the largest research park in the United States, faced a challenge with its fragmented brand identity across multiple entities and initiatives. This strategic liability was addressed by partnering with MRC for comprehensive brand governance and a new cohesive brand identity system to unite its sprawling ecosystem without sacrificing individual distinctness.

MRC acted as a strategic design partner, implementing a flexible brand framework that provided clarity across all touchpoints. The solution included sub-brand development, event identities, and ongoing campaign creative. As an embedded partner, MRC continues to help govern the brand, ensuring the innovation hub remains visible and relevant to attract the next generation of talent.

Research Triangle Park