Case Study: Ludwig Drums Elevates H.I.T.S. Fest Branding with MRC

Ludwig Drums celebrates 40 years in North Carolina with MRC

Ludwig Drums, an iconic drum manufacturer, celebrated 40 years of production in North Carolina with a festival and sought to create event branding and merchandise worthy of its storied legacy. They engaged MRC Brand Studio to develop a comprehensive branding package for their Ludwig H.I.T.S. Fest event.

MRC designed the festival's logo lockups, produced custom merchandise, and created a digital ad campaign to promote the event. The solution successfully captured the energy of the live celebration while upholding the premium quality associated with the Ludwig brand name. The vendor, MRC, helped bring drummers and fans to Monroe, NC for a two-day festival featuring factory tours, masterclasses, and performances.

Ludwig Drums