Case Study: Burny Wild’s Adventure Sauce brings an adventure brand to market with MRC

Burny Wild’s Adventure Sauce grows Instagram by over 500 followers in 2 months with MRC

Burny Wild’s Adventure Sauce began as an internal creative exercise by MRC Brand Studio to build a brand from the ground up with no constraints. The challenge was to take a hot sauce recipe and develop it into a complete adventure brand, moving from concept to a product on grocery shelves, which required expertise in every aspect of brand creation and food packaging production.

MRC provided a full-service solution, delivering everything from naming, brand strategy, and the character of Dr. Burny Wild to custom illustration, sustainable packaging design, a Shopify website, and even a comic book. This comprehensive work resulted in a successful Kickstarter campaign, placement in Weaver Street Market, and a social media following that grew by over 500 in its first two months. MRC's hands-on experience with their own product now directly informs their client work.

Burny Wild’s Adventure Sauce