Case Study: Digium builds telecom category leadership with MRB Public Relations

Digium gains 500 media placements and $20M in funding with MRB Public Relations

Digium, a small Alabama-based company with a low-revenue and a novel open-source telephony technology called Asterisk, faced the challenge of being completely unknown outside of a small developer community. They were unable to garner the media and industry analyst attention needed to grow their business and establish open source telephony as a viable category. They hired MRB Public Relations to help them tell their story to the world.

MRB Public Relations implemented a comprehensive media-driven PR program. The strategy began by generating buzz in the open-source community before moving to trade publications and finally the business press. MRB positioned the company's president as an industry thought leader, secured major speaking engagements, and used strategic conference appearances to make Digium seem larger than it was. The results were dramatic: MRB generated nearly 500 articles, secured over $20 million in venture capital for Digium, and helped multiply revenues by over ten times, establishing Digium as the leader in the new open source telephony category.

Digium