Case Study: Theatre Royal Stratford East achieves a bold new brand mission with Mr. President

Theatre Royal Stratford East boosts its brand in 2 years with Mr. President

Theatre Royal Stratford East, a historically broad-minded and diverse theatre in East London, faced a loss of momentum following two years of closures and cancellations. They engaged the vendor Mr. President to develop a new brand positioning to provide cohesion, differentiation, and a reinvigorated sense of purpose.

Mr. President immersed themselves in the theatre's culture to develop a new mission and a compelling ethos: to be London's best and most accessible theatre, a place "here for great theatre." This new brand positioning was brought to life through visually striking animations, shareable gifs, and eye-catching posters, all designed to shout about the theatre's renewed purpose and integral role in the heart of East London.

Theatre Royal Stratford East