Case Study: Rangemaster reignites brand awareness and drives 50% sales growth with Mr. President

Rangemaster drives 50% YoY sales growth with Mr. President

The customer, Rangemaster, a long-standing manufacturer of range cookers, faced a steady decline in awareness and sales after a decade of low marketing investment. Their primary challenge was to regain visibility and re-establish their position as the category leader. The vendor, Mr. President, was engaged to develop a new brand strategy and communications campaign.

Mr. President created the "Part of the family, since 1830" brand platform, which was brought to life through a TV commercial that leveraged British humor. The campaign launched during The Great British Bake Off and was supported by print, digital, and PR activities. This solution successfully reignited the brand, driving a statistically significant increase in brand health and a 50% year-on-year sales increase post-campaign, achieving an ROI of 285%. The work by Mr. President also earned industry awards, including 'Best Brand Communication'.

Rangemaster