Case Study: Plan International empowers girls worldwide with Girls Get Equal by Mr. President

Plan International launches Girls Get Equal in 79 countries with Mr. President

Plan International, a global organization focused on empowering girls, partnered with the agency Mr. President to address its challenge of low brand awareness. They needed a powerful brand-defining idea to drive action and support for girls' rights across their 79 markets.

The solution implemented by Mr. President was the "Girls Get Equal" campaign, which amplified the voices of girls themselves. This included a manifesto film and an iconic equals sign symbol used as warpaint. The campaign achieved 32,000 mentions at launch and empowered girls in 79 countries to take on roles in media and government, significantly raising the profile of Plan International's mission.

Plan International