Case Study: MOO breaks into the US market and grows brand impact with Mr. President

MOO boosts US growth to 70% with Mr. President

The customer, MOO, is a creative direct-to-consumer stationery business. After a decade of growth in the UK, their challenge was to break into the US market and build their brand with a new audience of professional designers. The vendor, Mr. President, was tasked with helping them achieve this expansion.

Mr. President developed the "You by MOO" brand idea, which centered on a creative concept that a MOO machine magically transforms a customer's personality into premium, personalized stationery. The campaign was executed across TV, video-on-demand, audio, and rich media placements. As a result, MOO's revenue rose 20% to £90 million, with profits jumping 54% to £4.7 million; the US launch accounted for 70% of the company's growth in the year following the campaign.

MOO