Case Study: TIG and Thirdspace become Kocho and create a unified brand with Mr B & Friends

TIG and Thirdspace become Kocho with Mr B & Friends

The customer, newly-merged IT solutions providers TIG and Thirdspace, faced the challenge of uniting their businesses under a single brand following a merger. They needed to create a new brand that would serve as a platform for unity, provide reassurance, and avoid being generic. The vendor, Mr B & Friends, was engaged to provide brand transformation services including naming, identity, and messaging.

Mr B & Friends developed the new name 'Kocho', from the Japanese word for butterfly, to symbolize positive transformation. The solution included a butterfly-inspired logo, a fluid design system, and a distinct brand voice. The result was a confident new brand for the combined company, Kocho, which successfully anchored the merged entity in progress and provided a platform for its new chapter. The client's marketing director stated they were delighted with the outcome, which celebrated their people and expertise.

TIG and Thirdspace