Case Study: Bristol City Football Club boosts sales and brand identity with Mr B & Friends

Bristol City Football Club boosts membership sales 40% with Mr B & Friends

The customer, Bristol City Football Club, had an identity and crest that no longer represented their Premier League ambitions or the intense pride of their fans. They required a new brand identity that the club and city could be proud of, which led them to engage the vendor, Mr B & Friends, for a rebranding service.

Mr B & Friends developed a new crest centered on a robin, a symbol with historical ties to the club. This new emblem was successfully launched across the city. The solution delivered by Mr B & Friends resulted in a 40% increase in membership sales and a 26% increase in home shirt sales within the first three months, and it also won the Best Brand Evolution award at the Transform Awards 2020.

Bristol City Football Club