Case Study: Bristol Bears galvanise fans and boost attendance with Mr B & Friends rebrand

Bristol Bears boosts spectators by 220% with Mr B & Friends

The customer, Bristol Bears (previously Bristol Rugby), faced the challenge of rebranding to attract a younger audience and energize an aging fanbase as the club was on the cusp of promotion. They partnered with the vendor Mr B & Friends for a comprehensive rebranding service that included strategic positioning, brand identity, story, messaging, and voice.

Mr B & Friends developed a new brand anchored by the assertive narrative 'Together We Rise,' which was designed to unify the club and city. The results were significant, including a 220% increase in spectators and 22% of season tickets sold in the first month going to new fans. The vendor successfully created a rebrand that galvanized the club and inspired the community.

Bristol Bears