Case Study: Philips Smart TV achieves seamless global one-click eCommerce with MPP Global

MPP Global eCommerce Around the World on Philips Smart TV

Philips partnered with MPP Global to add robust eCommerce and payment capabilities to its 2nd-generation Smart TV. The challenge was to deliver a secure, integrated global payment system that would let users buy VOD, apps and other content directly from the TV via a centralised account while supporting multiple currencies, languages, household profiles and scalable customer support.

MPP Global integrated its eSuite platform and API/SDK into Philips’ Smart TV to enable centralised payment accounts, one‑click purchases, multi-currency/multi-language support, household log-ons and a customer support console for refunds and account management. The result was a fast, secure and seamless purchasing experience that helped Philips monetise content globally and simplified support and payment management for both consumers and content providers.

Philips Smart TV

Albert Mombarg

Head of Smart TV