Case Study: L’Équipe boosts digital revenue and diversifies subscriptions with MPP Global’s eSuite

L’Équipe launches new business model to offer readers more and grow its digital revenues

L’Équipe, France’s only dedicated sports newspaper and part of the Amaury group, faced declining print revenues and a major shift in audience behavior toward mobile and digital consumption. With ad-blockers eroding advertising income and its digital product not fully adapted for online engagement, the publisher needed a new consumer-driven business model to diversify revenue, retain readers, and grow subscriptions across its web, mobile and TV channels.

Working with MPP Global, L’Équipe implemented the eSuite subscription and billing platform to offer flexible products—monthly subscriptions, individual articles, bundles, micropayments via a prepaid e‑wallet, trials, vouchers and A/B-tested landing pages—while using customer data to improve conversion and prevent churn. Within three years the publisher launched 100+ offers and grew to over 300,000 accounts; free trials significantly boosted conversions, bitesize content became a notable revenue stream and the team gained improved subscriber management, gifting and cross-sell capabilities.

L’Équipe

Christina Terrier

Director of Subscriptions & Paid Content