Case Study: Europe’s Top Football Club achieves increased fan engagement and retention with MPP Global’s eSuite

How Europe’s Top Football Clubs have Boosted Fan Engagement and Retention with OTT Strategies and eSuite

MPP Global works with top European football clubs to solve a common problem: fragmented legacy systems and siloed services (tickets, merchandise, OTT) that force fans to create multiple accounts, scatter customer data, complicate GDPR compliance and weaken engagement and monetization — particularly outside live-match windows. Clubs needed a single fan identity and payment wallet to reduce friction, improve marketing and retain subscribers.

MPP’s solution, eSuite, is a joined-up subscriber management and billing platform that supports OTT offerings, broadcast scheduling, multi‑currency payments and advanced retention tools (dynamic offboarding, card updater, retry rules, grace periods). By launching pre-season OTT content and using eSuite’s lifecycle features, several major clubs achieved significant uplifts in pre-season subscribers (2017–2019), reduced churn risk, consolidated fan data and improved their ability to monetize and engage global audiences.