Case Study: Torstar achieves 100,000 subscribers in 18 months with MPP Global's eSuite

How eSuite Helped Get Torstar’s Digital Business off to a Flying Start and Enabled Insight-led Innovation as it Seeks to Grow Market Share

The Toronto Star, Torstar Corporation’s flagship brand, wanted to monetize thestar.com and grow paid readership but lacked a unified subscriber-management platform to handle subscriptions, billing, entitlements, metered access and integrations (notably Akamai Identity Cloud). The company also needed better data and insight to optimize content, pricing, acquisition and retention.

Torstar implemented MPP Global’s eSuite as its subscription backbone—adding metered paywalls, billing/revenue management, acquisition and conversion tools, churn prediction and a frictionless checkout—plus experimentation with gifting, trial offers and stepped-up pricing. The result was rapid, insight-led growth: from zero to over 100,000 subscribers in 18 months, significant conversion uplifts in tests (including a 200% increase from frictionless checkout), lower churn and a scalable platform for ongoing innovation.

Torstar

Angus Frame

Senior Vice President Digital