Case Study: Fire Department Coffee boosts growth with MPOWR Envision executive coaching

How Executive Coaching Boosted a Small Business

Fire Department Coffee, a firefighter-led coffee company founded by U.S. Navy veteran and firefighter Luke Schneider, wanted to do more than sell great coffee—they aimed to build a strong brand, community, and mission while scaling the business. As the company grew rapidly, it needed help making smart financial and strategic decisions to support its expanding e-commerce operations.

MPOWR Envision provided executive coaching through VP of Strategy Realization Jeff Fahrenwald, helping Schneider and his team review finances, align on priorities, and execute strategy with more confidence. The coaching helped Fire Department Coffee focus on e-commerce instead of diverting into a drive-thru café too early, a decision that paid off as the company expanded from an 800-square-foot facility to two facilities, including a 40,000-square-foot fulfillment center and corporate office, and grew shipping capacity to up to 20,000 orders per day.

Fire Department Coffee

Luke Schneider

Founder