Case Study: Rocktown Adventures achieves streamlined strategy execution and faster customer-driven decisions with MPOWR Envision

Adapting to Demands Through a Customer-Centric Retail Landscape

Rocktown Adventures, a specialty outdoor retailer and outfitter in Rockford, Illinois, was growing rapidly and struggling to stay strategy‑focused amid unpredictable daily demands and a pandemic‑driven surge in customer activity. To move from tactical firefighting to intentional strategy execution, Rocktown Adventures implemented MPOWR Envision strategy execution software.

MPOWR Envision delivered visual goal tracking, color‑coded health indicators, real‑time collaboration and faster approval workflows, enabling quicker purchasing decisions during product shortages and near‑instant reporting and forecasting (Versino reports weekly and month‑to‑date summaries take seconds to produce). The platform reduced meetings, improved alignment across leadership and partners, expanded in‑store and regional online sales, increased staffing needs, and directly supported Rocktown Adventures’ acquisition of Rock Cut State Park Rentals and Concession—an outcome the team attributes to MPOWR Envision.

Rocktown Adventures

Kevin Versino

General Manager