Case Study: Nissan drives nationwide lead generation with MP&F Strategic Communications

Nissan drives 9,313 leads in 24 weeks with MP&F Strategic Communications

The customer Nissan, a global automotive leader, required a nationwide grassroots marketing campaign with a very small physical footprint. They engaged vendor MP&F Strategic Communications to create a portable event marketing solution that could generate significant leads despite the compact setup.

MP&F Strategic Communications designed an entire activation that fit inside a single Nissan Altima, incorporating a digital quiz for lead generation, an augmented reality experience, and a microsite. The results were substantial, with the program generating 9,313 leads and achieving a 13% conversion rate across 505 event days.

Nissan