Case Study: Amedisys builds trust and awareness for hospice care with MP&F Strategic Communications

Amedisys reaches 1.62M impressions with MP&F Strategic Communications

Amedisys, one of the largest home health and hospice care providers in the U.S., faced the challenge of increasing brand awareness by reframing the deeply emotional and often misunderstood topic of hospice care without oversimplifying or sensationalizing it. They partnered with MP&F Strategic Communications for a brand awareness campaign that required building trust and educating the public.

MP&F Strategic Communications developed a cinematic, documentary-style campaign focused on Amedisys hospice employees, highlighting their calling through long-form interviews. This solution was launched across digital channels and supported by new website content. The campaign generated over 1.62 million impressions, drove nearly 6,500 landing page visits and achieved a 44.10% engagement rate, successfully meeting its educational and awareness goals.

Amedisys