Case Study: TodayTix Group achieves real-time customer-journey insights and revenue recovery with mParticle Analytics

Indicative helps TodayTix understand real-time customer journey data and leverage these insights to democratize decision-making across the company

TodayTix Group, the world’s leading theater ticketing platform, needed a scalable analytics solution to understand real‑time customer journeys, democratize decision‑making, and replace a cost‑prohibitive legacy tool. Facing rapid global growth and the need to conserve engineering resources, TodayTix Group turned to mParticle Analytics for a unified analytics platform that could provide real‑time insight into how, when, and where customers engage with their products.

mParticle Analytics implemented a company‑wide analytics foundation—dashboards, OKRs, and self‑service queries that require no SQL—enabling faster integrations, A/B testing, and real‑time decision‑making. The platform helped TodayTix Group prioritize work more effectively, make feature decisions with precision, and uncover lost revenue (recovering tens of thousands of dollars by fixing checkout errors related to expired cards). With mParticle Analytics in place, teams across the company can act on the same customer journeys and run continuous optimizations with measurable impact.

TodayTix Group

Thomas de Simon

Vice President Product