Case Study: Dow Jones achieves unified behavioral data and real-time, no-code analytics with mParticle Analytics

Dow Jones - Customer Case Study

Dow Jones, the global news and business information organization, partnered with mParticle Analytics to centralize and consolidate several disparate behavioral datasets. Facing siloed data and slow, code-heavy analysis workflows, Dow Jones needed a solution that would enable data analysts and scientists to perform fast, no-code analysis and build visual dashboards across the full customer journey.

mParticle Analytics delivered a drag-and-drop, no-code analytics platform that enables real-time behavioral analyses, breaks down data silos, and lets teams build dashboards within minutes. The mParticle Analytics implementation empowered Dow Jones to better understand customers and create personalized experiences, accelerating acquisition, engagement and retention and making data-driven decision‑making part of daily operations.

Dow Jones

Steve Grycuk

Chief Experience Officer