Case Study: Viber achieves confident media communication with M&P Communications

Viber prepares its CEO for media appearances in 2 training stages with M&P Communications

Viber, a major messaging platform, engaged M&P Communications for media training services to prepare their CEO in Ukraine for confident public communication. The challenge was to equip this key spokesperson with the skills and knowledge to effectively handle media interactions and public appearances, particularly on core topics like safety and business features.

M&P Communications implemented a comprehensive two-stage training program consisting of theoretical knowledge building and practical simulation exercises. The solution included preparing a detailed knowledge base, teaching message delivery techniques, and conducting intensive public speaking coaching. As a result, the CEO received a complete set of personalized guidelines and resources. M&P Communications successfully delivered key materials including a guideline, an extensive knowledge base, and a fact sheet to ensure the spokesperson was fully prepared.

Viber