Case Study: Viber prepares spokespersons across marketing, B2B, and PR with M&P Communications

Viber prepares 3 spokeswomen in 4 sessions with M&P Communications

The customer Viber, a major messaging platform, faced the challenge of preparing its key spokeswomen across its marketing, B2B, and PR divisions for public communications. Each spokesperson required a unique knowledge base and personalized training tailored to their specific area and skill level. To address this, they engaged vendor M&P Communications for a comprehensive media training service.

M&P Communications developed and implemented a personalized four-session program that covered public speaking fundamentals, nonverbal communication, and individual and collective speech simulations. The solution included compiling detailed Q&A documents for each area, with a focus on crisis communications. The key results were that three spokeswomen were fully prepared, and each received personalized feedback and ready-to-use content for future public speaking engagements.

Viber