Case Study: Viber becomes a primary media insight source with M&P Communications

Viber earns 900 unpaid publications and 2M+ views with M&P Communications

Viber, a popular messenger app, faced the challenge of securing regular media coverage and cutting through information noise without frequent product launches. To address this, M&P Communications helped them move beyond standard corporate news to strengthen their reputation and increase brand awareness.

M&P Communications leveraged Viber's official channel and user polls to gather live data on pressing social issues, turning it into a source of unique media insights. This solution resulted in 900 unpaid publications, over 2 million unique views, and a 60% increase in proactive brand mentions, successfully establishing Viber as a recognized data source for journalists.

Viber