Case Study: FSC Ukraine strengthens trust and green reconstruction dialogue with M&P Communications

FSC Ukraine builds trust with stakeholders through 5.2M reach with M&P Communications

The customer, FSC Ukraine, an international non-governmental organization, faced the challenge of explaining complex forestry standards to a broad audience and integrating the topic of green reconstruction into the national conversation. The vendor, M&P Communications, was engaged to develop a communication strategy to make these professional standards lucid for everyone from the general public to government officials.

M&P Communications implemented a solution that included conducting reputational audits, updating the communication strategy, and organizing round tables with key stakeholders. They also generated extensive media coverage through interviews, articles, and press releases, using clear language free of complex terms. The results included arranging 4 round tables, securing over 60 publications with a 52% placement in Tier 1 media, and achieving an overall campaign reach of 5.2 million people. M&P Communications helped FSC Ukraine significantly increase trust and knowledge among its stakeholders.

FSC Ukraine