Case Study: Sigma Beauty achieves a 36% lift in conversions and 42% increase in mobile sales with Mozu

Sigma Beauty Makes Ecommerce Beautiful Again

Sigma Beauty, a global online cosmetics retailer targeting a young, social-media–driven audience, faced an outdated commerce platform and a non‑responsive site at a time when 55% of users accessed their store on mobile. The company needed a device‑agnostic, engaging experience and the ability to support custom features for different customer segments.

Sigma migrated to the Mozu platform, launched an interactive Face Chart widget for shoppable looks, implemented personalized gift-with-purchase promotions and dynamic pricing/catalogs for professionals, and rolled out fully responsive sites. The relaunch drove a 36% lift in conversions, a 22% increase in time on site, and a 42% rise in mobile sales.

Sigma Beauty

Annie Westman

Director of Strategy