Case Study: Jelly Belly achieves 300% mobile sales growth with Mozu

Jelly Belly® Upgrades From Homegrown to Modern

Jelly Belly, the famed candy maker, outgrew its homegrown ecommerce system and faced scaling, performance and mobile‑experience problems. The eBusiness team needed to launch multiple responsive sites quickly, manage merchandising and promotions without IT, and support B2C/B2B channels from a single catalog.

Mozu’s multi‑tenant SaaS platform provided a scalable, responsive storefront and open APIs for ERP integration, letting business users manage products, promotions and content while freeing IT to focus on innovation. The result: a site that loads twice as fast, mobile revenue jumped from 2% to 32%, orders and inventory sync via ERP, and a more productive, satisfied eBusiness team.

Jelly Belly

Brandon Finch

Director of eBusiness