Case Study: GORUCK achieves 3x faster page loads, 65% higher mobile conversions and 48% revenue growth with Mozu

How Mozu Empowered Goruck to Succeed

GORUCK, a mid-market B2C sporting goods retailer known for its event-driven business, was hampered by a highly customized NOPCommerce site on Amazon Cloud that delivered ~10-second page loads, a poor mobile experience that degraded event maps to lists, weak events integration, and a hard‑coded architecture that forced every change through IT.

By moving to Mozu’s API-driven, multi-tenant SaaS platform and implementing an event management widget and responsive design, GORUCK unlocked marketer control and a unified mobile/desktop experience. The change produced 3x faster page loads, a 65% increase in mobile conversions, 48% growth in online revenue (orders up 37%), and a 50% boost in content management productivity, with event maps now loading seamlessly.

GORUCK