Case Study: Bluefly achieves 39% lift in mobile conversion and 14% increase in mobile revenue with Mozu

Bluefly - Customer Case Study

Bluefly, a leading online fashion destination carrying over 2,500 brands, struggled with a slow, unreliable catalog and publishing system, tedious deployments, an inflexible ATG platform, rising operational and PCI costs, and duplicated mobile content efforts that limited innovation and daily operations.

By moving to Mozu’s unified SaaS commerce platform and integrated CMS, Bluefly centralized content and merchandising across web and native apps, enabling non-technical teams to update products, promotions and push notifications quickly. The platform improved search and mobile optimization, supported a six-day site rebrand, and delivered a 39% lift in mobile conversion and a 14% increase in mobile revenue.

BlueFly

Carly Rosenberg

President, Bluefly