Case Study: ClioMakeUp achieves record-breaking e-commerce growth with Moze

ClioMakeUp drives 28,000 Black Friday orders in a day with Moze

ClioMakeUp, a leading digital publisher in the Italian beauty sector founded by Clio Zammatteo, partnered with vendor Moze to enhance its high-traffic WordPress blog and expand its online presence. Their challenges included improving the user experience for millions of monthly visitors, evolving their advertising strategy, and developing a new e-commerce site to sell their proprietary makeup products.

Moze designed and developed several solutions, including a custom WordPress photo gallery plugin and a new magazine-style theme to improve UX. They also built a successful Shopify e-commerce site and a website for Clio's temporary physical stores. The results were outstanding, with the online shop becoming a major success. Measurable impact included Clio's mascara becoming a top trending product on Shopify and the store recording over 28,000 orders in a single day during Black Friday.

ClioMakeUp