Case Study: Zeplin improves growth marketing insights with Mozart Data

How Zeplin Uses the Modern Data Stack to Answer Growth Marketing Questions

Zeplin, a design delivery platform with 110+ employees, needed a more reliable source of truth for growth marketing data. The team had been relying on Salesforce as an improvised data warehouse, which led to brittle integrations, spreadsheet workarounds, unsynced data, CSV errors, and limited reporting. They turned to Mozart Data to find a modern data stack that could better unify customer and prospect data.

Mozart Data implemented a modern data stack that brought together data from tools like Mongo, Stripe, Salesforce, and Intercom, giving Zeplin a single place to analyze product usage, revenue, lead scoring, and customer behavior. With Mozart Data, Zeplin cut data stack implementation time by 50% and reduced time to insight by 50%, while enabling 80% of employees to consume data. The platform also helped Zeplin answer key growth questions, improve marketing and sales alignment, and automate customer reporting.

Zeplin

Jason Feng

Director of Growth Marketing