Case Study: Wristband Resources achieves 33.2% year‑over‑year revenue growth with Moz Pro

Wristband Resources Increases Organic Traffic by 25% with Moz Pro

Wristband Resources, a global e‑commerce supplier of wristbands for events and VIPs, needed to sustain aggressive revenue and organic traffic growth with a small marketing team and limited budget. To reach ambitious 2018 targets they turned to Moz and its Moz Pro suite to uncover optimizations and scale SEO work without adding headcount.

Using Moz Pro’s Site Crawl, Rank Tracking, Keyword Explorer, MozBar, Page Optimization and Link Explorer, the team fixed on‑site issues, targeted high‑value keywords and strengthened link profiles. The impact: 86% of keywords now rank in the top 10, organic traffic rose 25.5%, year‑over‑year revenue grew 33.2%, and overall organic traffic and organic revenue have grown 7× and 4× respectively — outcomes achieved using Moz’s tools.

Wristband Resources

Ed Kozlowski

Digital Marketing Manager