Case Study: Virtru achieves a 40% increase in organic traffic with Moz Keyword Explorer

Virtru Takes Keyword Research to the Next Level with Keyword Explorer

Virtru, a technology company based in Washington DC that provides data protection and encryption, wanted to improve its organic search performance and drive more qualified website traffic. To do that, the team needed a better way to identify the best keywords to target and refresh its SEO strategy without relying on manual spreadsheets and disconnected tools.

Using Moz Pro’s Keyword Explorer, Virtru was able to streamline keyword research at scale with keyword suggestions, volume data, difficulty scoring, traffic opportunity estimates, and keyword list comparison. Moz helped Virtru save 20 hours annually on keyword research and contributed to a 40% year-over-year increase in website organic traffic, while also helping the team quickly identify and prioritize the most valuable keywords to target.

Virtru

Sean McVey

Markeing Director