Moz
22 Case Studies
Case Study: Pinterest achieves rapid SEO experimentation and growth with Moz's STAT
A Moz Case Study
Pinterest Relies on STAT to Fuel Big-Time SEO Experiments
Pinterest, a content platform with over 150 million monthly active users, needed a user‑focused SEO approach that could surface how the site actually appears in search—answer boxes, images, videos and more—across any market and language. To solve that, Pinterest turned to Moz’s STAT product for sky‑the‑limit, full‑SERP tracking and a daily stream of fresh data to power diagnostics and experimentation.
Moz’s STAT provided large‑scale daily SERP tracking and an unlimited API that Pinterest integrated into its experimentation platform, tracking hundreds of thousands of keywords across markets and languages. The integration let the team run hypothesis‑driven tests, spot deviations in real time instead of waiting a week, and “double down” on what moves rankings—capabilities Stephane Lo credits with being “fundamental to our growth.”
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Stephane Lo
Product Manager