Case Study: Online Auto Retailer achieves faster nationwide local SEO visibility with Moz's STAT

Online Auto Retailer Tackles Local SEO Across the USA with STAT

Online Auto Retailer Company is a Chicago-based automobile marketplace that attracts about 12 million visitors a month. Their lean SEO team had to manage a huge variety of local and transactional search queries but were hamstrung by an enterprise rank tracker that only updated weekly, lacked location-based tracking, and carried rigid pricing. To solve that, they turned to Moz and its STAT product for fresher, geo-segmented search data.

Moz’s STAT gave them unlimited location-based tracking across U.S. markets, daily SERP data, and unlimited keywords and exports, enabling rapid experimentation. Using STAT, the team quickly identified Google location mismatches, made UX recommendations, responded faster to algorithm changes, and expanded testing at scale without disrupting workflows. The measurable improvements include moving from weekly to daily data for much faster detection and resolution of local-ranking issues and clear, country-wide visibility into geo-specific performance.