Case Study: GPM (Golden Proportions Marketing) achieves a 38% increase in local listing accuracy and closes 1,300 duplicates with Moz Local

Moz Local Helps Dental Industry Marketers Benchmark Local Listing Improvements

GPM, a full‑spectrum marketing agency serving top dental practices, faced the challenge of recovering local organic traffic after a major client’s website relaunch. Inaccurate and duplicate local business listings across dozens of locations — compounded by frequent staff turnover and multiple practitioner listings — were misdirecting patients and undermining SEO. GPM moved from a different platform to Moz, using Moz Local to centralize distribution and listing management.

Using Moz Local’s single dashboard to distribute accurate data and surface duplicates, GPM closed 1,300 duplicate listings across 105 locations and saw measurable improvements: a 38% increase in local listing accuracy (from 69% to 95%), a 27% increase in listing completeness (from 70% to 89%), and better visibility across 15 major directories. Moz’s tools reduced manual work, improved lead acquisition opportunities, and enabled GPM to benchmark client success more easily.

GPM

Jackie Brown

Website Support Coordinator