Case Study: Wpromote achieves 82% more local listing views and 90,000 additional potential in-store shoppers with Moz Local

Moz Local Closes the Marketing Loop for Wpromote client, PAPYRUS

Wpromote, an El Segundo-based digital marketing agency, needed to solidify local SEO for its client PAPYRUS after a site migration revealed gaps in location data management across 400 retail stores. To ensure local search would drive new in-store traffic rather than sit at the lower funnel, Wpromote implemented Moz Local from vendor Moz to standardize and manage PAPYRUS listings.

Using Moz Local to manage listings at scale and feed monthly engagement metrics into client reports, Wpromote delivered measurable results: 10% more total searches, 82% more local listing views, a 42% increase in direction requests, a 26% rise in click-to-call, and roughly 90,000 additional potential in-store shoppers annually — with local rankings up 229% and campaign recognition at the US Search Awards. Moz Local proved vital in streamlining online-to-offline discovery and demonstrating Wpromote’s value.

Wpromote

Rachel Bucey

Director of SEO