Case Study: iProspect Manchester wins new business and scales daily SERP tracking with Moz (STAT)

iProspect Turns to STAT to Win New Business

iProspect Manchester, the search team within global agency iProspect, faced a major challenge: their old SERP tools took up to a week to collect data, but their clients often require monitoring 10,000-plus keywords daily. To get fresh, high-volume daily SERP metrics for pitches and client work, they turned to Moz’s STAT platform for scalable, real-time rank tracking.

Moz’s STAT gave the team unlimited tracking across sites, markets, locations and users with pay-for-keyword flexibility, letting iProspect run 10,000+ keywords overnight, spin up temporary keyword sets for pitches, and use instant, customizable alerts to detect ranking drops quickly. The result: faster detection and remediation of issues, demonstrable competitive insights for prospects, and measurable business impact in the form of more wins and the ability to scale without added resource strain.

iProspect Manchester

Jon Hogg

Group Search Manager