Case Study: Investis Digital achieves major increases in local engagement and leads with Moz Local (Moz)

Investis Digital transforms Auto Dealer’s Online Presence with Moz Local

Investis Digital, a global marketing agency managing digital communications for nearly 2,000 public companies, faced inconsistent and inaccurate local business listings for a major used-car retailer with 175+ locations. To scale and streamline listing management nationwide and improve local search visibility, Investis Digital partnered with Moz and implemented Moz Local to standardize NAP data, suppress duplicates, and automate distribution across directories.

Using Moz Local’s location data management, duplicate closure, multi-location uploader and local listing optimization, Investis Digital improved listing accuracy and local engagement while saving time on manual tasks. The Moz partnership drove 1,721,355 additional impressions (a 6% lift in four months) and delivered strong YoY gains: 30% more website clicks (≈448,880), 74% more direction requests (≈427,242), and a 10% increase in click-to-call requests (≈41,866).

Investis Digital

Rachael Zahn

Client Services