Moz
22 Case Studies
Case Study: Trusted Reviews achieves 18% average position lift and #1 SERP placement during iPhone launch with Moz (STAT)
A Moz Case Study
How Trusted Reviews used STAT to Navigate SERPs During a New iPhone Debut
Trusted Reviews, a digital publisher of independent expert reviews and buying guides, faced highly volatile SERPs during the iPhone 12 unveiling and needed granular, rapid insight to pivot content and answer whether algorithm changes, affected keywords, or competitors were driving ranking shifts. To do that, Trusted Reviews turned to Moz’s STAT platform for daily tracking, parsed SERP archives, and dynamic tagging to scale keyword monitoring and guide content decisions in hours rather than days.
Moz’s STAT gave Trusted Reviews real-time SERP data, filters for organic/paid rankings and SERP features, and Google Data Studio integration to slice and report results. The impact was measurable: a +18% increase in average position for “Reviews”-related keywords between Oct. 13 and Nov. 13, a secured #1 spot for a highly competitive keyword, a spike in owned featured snippets within two days, and a reduction in discovery time from roughly two weeks to two days—driving more clicks and ad revenue.
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TrustedReviews
Eamon Looney
Head of Audience