Case Study: TopSpot achieves 29% organic traffic increase in 90 days with Moz Pro (Moz)

How TopSpot Increased Organic Traffic by 29% Within 90 Days of Switching Domains

TopSpot, the largest independent search marketing agency in Houston, faced a high-risk domain migration from topspotims.com to topspot.com after 14 years of building search presence. Concerned about losing traffic and incurring revenue losses, they prepared to redirect every inbound link and identify low-quality links to disavow, and relied on Moz and its Moz Pro tools to help manage the transition.

Using Moz Pro’s Link Explorer, TopSpot identified and modified nearly 400 links in two weeks and used Moz to audit the acquired domain, disavowing 66 of 72 questionable linking domains. The Moz-enabled strategy delivered measurable results: organic traffic was +29% after 90 days, +122% year over year, and continued to grow (branded traffic +40% at 120 days), enabling TopSpot to consolidate tools and make Moz central to their SEO workflow.

TopSpot

John Varghese

Director of SEO