Case Study: Coalmarch achieves 15% local organic traffic growth in 4 months with Moz Pro

How Coalmarch Boosted Local Organic Traffic for their Clients by 15% in Only 4 Months

Coalmarch is a North Carolina–based digital marketing agency that builds websites and manages inbound marketing for home‑service companies. Faced with the challenge of making local SEO successful at scale with a small team and tight budgets, Coalmarch standardized on Moz, using Moz Pro as their primary SEO tool to streamline workflows and track performance across multiple local clients.

Using Moz Pro’s Keyword Explorer, Link Explorer, and rank‑tracking features, Coalmarch monitored local search behavior, benchmarked competitors, and accelerated link building. The result: a 15% lift in local organic traffic in just four months, an average keyword ranking improvement of four positions, a 47% reduction in time to acquire new links with newly acquired links averaging DA 60, 150% greater local search visibility for flagship client Triangle Pest (adding about 2,800 users/month), and an estimated $8,000 in annual software savings — all achieved using Moz.

Coalmarch

Laura Simis

Associate Director of Organic Strategy