Moz
22 Case Studies
Case Study: Chesapeake Regional Healthcare achieves dramatic patient booking growth and improved listing accuracy with Moz Local (Moz)
A Moz Case Study
How Chesapeake Regional Healthcare Increased Patient Bookings With Moz Local
Chesapeake Regional Healthcare, an independent health system serving southeast Virginia and northeast North Carolina, faced declining local visibility and lost revenue because inaccurate directory listings were sending patients to competitors. When Digital Media Specialist Sean Pomory took over listings management, he found manual fixes unsustainable and selected Moz Local to centrally manage and correct their local search data.
Using Moz Local’s listing management, Google My Business integration, and partnerships with major data aggregators, Chesapeake Regional Healthcare automated duplicate detection and fixed underlying citation errors. The result: a 171% increase in listing accuracy, a jump from about 30,000 to over 200,000 monthly local-search views (about a 567% rise), 15+ hours saved per month (roughly $16,000 annual savings), and measurable increases in calls and appointments — all enabled by Moz.
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Chesapeake Regional Healthcare
Sean Pomory
Digital Media Specialist